How to join the program?
Prerequisites
Admission with a Level 6 qualification: Applicants must hold a Level 6 qualification in the relevant field or a closely related field (marketing, business, management, strategy, etc.).
Or hold a Level 6 qualification in a different field of study or professional discipline and demonstrate at least 12 months of professional experience in the relevant sector.
Admission procedures and timelines
Admission procedures:
- Internal entrance examination
Admission timelines:
- Intakes in September or January
Program details
The professional certification (or RNCP qualification) awarded through the Master of Science Marketing Analytics & Data Intelligence at Paris School of Business is structured around competency blocks. To graduate and obtain the associated RNCP qualification, students must successfully complete all the required competency blocks defined in the certification framework.
If a student does not successfully complete all the competency blocks required to obtain the professional certification but fully validates the competencies associated with an individual block, that block will be permanently acquired.
The competency blocks to be validated are:
- Define the marketing and product strategy
- Implement and monitor the marketing and sales strategy
- Lead projects and manage product teams
- Drive product innovation
During their studies at Paris School of Business, students receive a wide range of instruction designed to develop their creativity and adaptability.
The teaching methods include:
- Group work
- Theoretical courses
- Professional simulations
- Business trips
- Workshops
- Business games
- Company visits
- Projects
Assessments are conducted to evaluate the knowledge and skills required to obtain the MSc Marketing Analytics & Data Intelligence.
The assessment of competencies outlined in the certification framework is based on the following methods:
- Professional simulations
- Case studies
Professional experience may lead to a Validation of Prior Learning (VAE) upon request, submitted by email to: vae@ggeedu.fr
For more information about the VAE process at Paris School of Business, you may consult the following page:
This program does not offer bridges to other qualifications.
However, partial certification equivalency is possible (please consult the RNCP qualification sheet).
The school does not offer further study pathways after completion of this degree.
Career opportunities after the program
After obtaining their Master of Science in Marketing Analytics & Data Intelligence, graduates can pursue a wide range of career opportunities, including:
- Product and Marketing Manager
- Product Manager
- Marketing Product Manager
- Category Manager
- Product Manager
- Product Owner
- Product Specialist
- Head of Product
- Product Engineer
- Marketing Product Developer
- Marketing Project Manager
- Marketing Manager
- Digital Product Manager
- Web Product Manager
- Mobile Product Manager
- E-commerce Product Manager
- International Product Manager
- Sports Product Manager
- Retail Store Manager
Key Numbers
48%
2024-2025
Certification attainment rate
The specific indicators are calculated by the ministries responsible for vocational training and national education and are available on the following website:
https://www.inserjeunes.education.gouv.fr/diffusion/accueil
Updated: 26/06/2026